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Famed soccer star David Beckham rocked a red Adidas shirt while in Dubai on September 29, 2015. He was flashed while greeting his eager fans and signing autographs at the Mall for Emirates. Beckham was at the location to celebrate the opening of the new Adidas HomeCourt interactive flagship store in the mall. The new location features a fun ‘tunnel entrance’ for shoppers to enter through and it plays a sound of cheering fans when passed through. Some other interactive features include a large fitting area, a Team Room, and a social space.